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Senior Manager, Marketing Reporting & Analysis-Corporate Headquarters-(12000ZGP)
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Maryland - Other Locations
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Are you ready to explore new challenges?
At Marriott we can make it happen – with opportunities for building new skills, co-workers who share your enthusiasm and clear career paths that offer experience for growth and promotion. Whether you are a seasoned hospitality professional or just beginning to plan your career, we invite you to discover Marriott.
The Corporate Headquarters, located at 10400 Fernwood Road is currently hiring for a SENIOR MANAGER, MARKETING REPORTING & ANALYSIS
The Senior Manager, Marketing Reporting & Analysis supports the Marriott Rewards and The Ritz-Carlton Rewards programs by:
· Developing reports/scorecards that provide insights into program performance, while supporting the data needs of the decision-makers.
· Leveraging and enhancing the existing marketing measurement processes by use of appropriate statistical methods to track & measure program/promotions efficiency & effectiveness
· Promoting the continued adoption of ‘Test & Learn’ approach to maximize return on marketing actions and working with stakeholders in translating analytical findings into actionable insights
· Establishing and sharing best practices around marketing measurement & marketing program/promotion performance to stakeholder teams
In addition, the role requires collaborating with marketing teams to develop targeted promotional offers for Rewards guests that support specific business objectives and meet financial hurdles. The Senior Manager generally works with considerable independence and reports to the Senior Director, Marketing Reporting & Analysis.
§ Work collaboratively with stakeholder teams and lead the analytical support for marketing programs/promotions; manage the continuous improvement of marketing measurement processes
§ Master present analytical methods to measuring effectiveness; keep up-to-date on developments in analytics and analytical tools/platforms to identify methods that would be useful in improving Marriott’s understanding of its customers.
§ Understand and apply best practices for design of experiment and validate sufficient sample sizes for accurate reading of results; possess ability to identify and propose the right analytical techniques for measuring effectiveness
§ Create marketing/program scorecards resulting from needs identified by stakeholder teams
§ Collaborate with Marketing, IT, and Revenue Management professionals to pull segmentation through the development, execution, and measurement stages
§ Become a go-to person for insight into our loyalty programs for marketing teams.
Specific Candidate Profile
§ 5+ years of relevant work experience in analytical roles; preference will be given to those with a track record in customer-level analytics.
§ Aptitude and enthusiasm for analyzing vast amounts of data; interest in working independently with analytical tools to understand, predict and evaluate customer behavior.
§ Experience in predictive modeling & campaign analytics; must possess a solid understanding of multivariate regression, logistic regression, and classification trees, and experience applying these techniques to provide solutions to business needs.
§ Extensive knowledge of Base SAS and fluency in SQL a must; experience with SAS Enterprise Miner a definite plus.
§ Must possess knowledge of relational database technology and concepts
§ High level of motivation coupled with the ability to set priorities; must be comfortable with change as well as deadlines.
§ Excellent interpersonal, written and oral communication skills
§ College degree in statistics, mathematics, computer science or other relevant degree(s); MBA or MS preferred.
Begin your journey: www.marriott.com/careers
To apply for this job, please go to www.marriott.com/careers and click on the "Apply Now". Then under "Management Positions Worldwide", enter Job Opening number “Req. 12000ZGP" . The job is listed as “Senior Manager, Marketing Reporting & Analysis". If you are interested in applying, you will need to register on the site and create a "User Name" and “Password”. Applications are available in French and Spanish.
Marriott is consistently recognized as an employer of choice by Working Mother, DiversityInc., and LatinaStyle magazine among others. FORTUNE magazine recognized Marriott as one of its “100 Best Companies to Work For”, for the twelfth consecutive year.
Marriott International is an equal opportunity employer committed to employing a diverse workforce and sustaining an inclusive culture.
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