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The Marriott International HQ, located at Bethesda, MD is currently hiring for a MANAGER, MARKETING AND MEASUREMENT ANALYSIS

Responsibilities include: POSITION SUMMARY

As a member of the professional staff, contributes specialized knowledge and skill in a discipline (e.g. Accounting, Finance, Human Resources, Information Resources, Operations Planning & Support, Sales & Marketing) area to support team and/or department business objectives. Generally works under limited supervision, but within established guidelines, producing and analyzing more complex business information to assist in the decision making process.

The Manager, Marketing Measurement & Analysis will be tasked with supporting Global Marketing initiatives with a special focus on providing analytical measurement support for the Marriott Rewards loyalty program (which accounts for more than half of all room nights sold system wide and almost $10B in revenue annually).  Specifically, the Manager will determine the effectiveness of Marriott Rewards Global & Lifecycle promotions and also partner with stakeholders to ensure the continued adoption of a ‘test and learn’ approach in testing new marketing offers. In addition, the Manager will monitor/report on key program trends through the use of scorecards & dashboards, when appropriate, and share insights to enhance decision-making.

EXPECTED CONTRIBUTIONS

·         Performs more complex quantitative and qualitative analysis for business processes and/or projects. Often manages small projects, business processes or parts of larger ones.

·         Responds to, solves and makes decisions on more complex/non-routine business requests with limited to moderate risk. 

• Responsible for own work and contributing to team, department and/or business results. May direct work of non-management staff.
• Assists more senior associates in achieving business results by:

-                  identifying opportunities to enhance the effectiveness of business processes.

-                  providing training and technical guidance to less senior staff, where appropriate, and serving as point-of-contact for problem resolution.

-                  participating in setting department operating plans.

-                  recognizing and celebrating team successes.

-                  achieving results against budget within scope of responsibility.

• Demonstrates an awareness of personal strengths and areas for improvement and acts independently to improve and increase skills and knowledge.
• Participate in cross-functional teams tasked with designing & implementing promotions
• Support the pre-promotion planning process for Marriott Rewards department via the development of proforma to understand financial hurdles and help marketing teams leverage past learnings and ensure the continued adoption of a ‘test and learn’ approach to testing new offers.
• Structure Offer tests and develop control groups to measure the impact of Marriott Rewards Global & Lifecycle promotions while also looking for opportunities to maximize the learning from such promotions
• Determine effectiveness of Marriott Rewards Global & Lifecycle promotions employing appropriate analytical methodologies
• Monitor/report key program statistics at appropriate intervals using reports, scorecards and dashboards by leveraging business intelligence tools such as Microstrategy; share key insights on program performance and member activity trends to enhance decision-making
• Develop  new member enrollment goals and associated methodology in consultation with senior management
• Identify / develop appropriate measurement criteria to determine effectiveness of new member acquisition efforts
• Participate in organization and work planning process with Marketing Measurement & Analysis team
• Special projects as assigned, including ad hoc requests for information related to the Marriott Rewards program and/or other Sales & Marketing initiatives

CANDIDATE PROFILE

Successful candidates should possess knowledge and experience and demonstrate strong leadership and relationship skills as follows:

·         Generally a professional position with specific knowledge in a discipline (e.g., Accounting, Human Resources, Information Resources). 

·         College degree and/or relevant experience typically required.

Specific Candidate Profile:

Successful candidates should possess knowledge and experience and demonstrate leadership and relationship skills as follows:

• Experience in applying statistical knowledge to solving business specific problems such as sampling techniques, significance testing and cause/effect relationship analysis
• Fluent with Microsoft Office, esp. Excel/Access for data analysis, manipulation & reporting and PowerPoint for presentation of promotion results.  Basic programming knowledge of SAS highly preferred
• Experience with Business Intelligence tools such as MicroStrategy a plus
• Familiarity with Marriott systems preferred
• Working knowledge of financial statements/analysis
• Ability to be innovative and use imagination to solve problems
• Bias for accuracy and detail, with strong analytical skills (including integrating high volume of data from multiple sources)
• Excellent interpersonal, written and oral communication skills
• Self-motivated, but able to work as a team member to achieve results in a teamwork environment
• Manages time well, correctly prioritizing tasks to meet deadlines on multiple projects
• Composure to deliver results under tight deadlines
• Ability to develop and maintain professional interpersonal relationships with all levels of corporate staff
• Achieve customer satisfaction by delivering excellent products and following up as necessary

Academic / Work Experience:

• Bachelor’s degree in a quantitative discipline (e.g. finance, operations research, economics, mathematics)
• 5+ years experience in sales & marketing, financial analysis or related field
• MBA or other advanced degree a plus

Begin your journey: www.marriott.com/careers

To apply for this job, please go to www.marriott.com/careers and click on the "Apply Now". Then under "Management Positions Worldwide", enter Job Opening number “1200173O". The job is listed as “Manager, Marketing and Measurement Analysis". If you are interested in applying, you will need to register on the site and create a "User Name" and “Password”.  Applications are available in French and Spanish.

Marriott is consistently recognized as an employer of choice by Working Mother, DiversityInc., and LatinaStyle magazine among others.  FORTUNE magazine recognized Marriott as one of its “100 Best Companies to Work For”, for the twelfth consecutive year.

Marriott International is an equal opportunity employer committed to employing a diverse workforce and sustaining an inclusive culture.