Marketing Manager | AllStarJobs.com

Pearson Education


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Marketing Manager

Date Posted [Sep-28-09] (ID: 93827)

Pearson is an international media company with market-leading businesses in education, business information and consumer publishing. Pearson's education business represents about two-thirds of the company, and Penguin publishing and the Financial Times make up the balance. With more than 30,000 employees based in 60 countries, we are a family of businesses that draws on common assets, processes and shares a common purpose: to help our customers live and learn.

Pearson is an Equal Opportunity Employer M/F/V/D, and a member of E-Verify.

This position is responsible for maximizing sales of the Non-majors biology and Environmental Science lists across all channels. This includes strategically positioning products and the product line by influencing the synchronization of product development, promotional media and sales efforts in the form of successful implementation of a comprehensive marketing plan.

Create the marketing plans and manage all advertising and promotional campaigns. Develop and present sales tools, product kits, competitive information and training programs for sales force. Analyze and develop new and existing markets through campus and convention travel. Develop and maintain sales tracking systems for key titles and adoptions. Develop and create strategies for conventions and other special selling events. Develop, implement, manage and analyze all marketing and competitive strategies and programs for assigned product line. Participate in the planning of all market research. Guide revisions and development of new product. Participate in acquisitions, as needed. Plan and maintain all expenditures within budget.

Dollar responsibilities:
Budgets include: Travel & expense, NSM budget, promotions, event marketing

Supervisory responsibilities:
Indirect supervision of a Marketing Coordinator

Related work experience:
Two years publishing sales experience necessary

Formal education or equivalent:
BA required. Prior experience in college publishing with a knowledge of the marketing and editorial processes preferred.

Skills:
Excellent organizational, written and oral communication, presentation, and inter-personal skills needed to strategize ideas in a team environment. Flexible, resourceful and willingness to contribute new ideas important.

If you would like to apply for this position and meet the minimum qualifications for the opening, click here to access the online application form.

All applicants are encouraged to submit a cover letter with their resume.

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