Pearson is an international media company with market-leading businesses in education, business information and consumer publishing. Pearson's education business represents about two-thirds of the company, and Penguin publishing and the Financial Times make up the balance. With more than 33,000 employees based in 60 countries, we are a family of businesses that draws on common assets, processes and shares a common purpose: to help our customers live and learn.
With the combining of the two premier lists in science 'Benjamin Cummings and Prentice Hall' publishing history was made in the summer of 2007. The resulting Pearson Science Division both retains and builds off of the rich traditions, cultures and imprints of Benjamin Cummings and Prentice Hall while entering into a new age of innovation and market leadership. Science education has never been more important in the United States and across the globe, and Pearson Science's goal is to partner with authors, professors and students to enrich and transform teaching and learning across all the sciences at this critical time. While our offices are in San Francisco, CA, Boston, MA and Upper Saddle River, NJ our mission is singular: to lead.
Pearson is an Equal Opportunity Employer M/F/V/D, and a member of E-Verify.
This position is responsible for maximizing sales of the Physics and Astronomy lists across all channels. This includes strategically positioning products and the product line by influencing the synchronization of product development, promotional media and sales efforts in the form of successful implementation of a comprehensive marketing plan.
Create the marketing plans and manage all advertising and promotional campaigns. Develop and present sales tools, product kits, competitive information and training programs for sales force. Analyze and develop new and existing markets through campus and convention travel. Develop and maintain sales tracking systems for key titles and adoptions. Develop and create strategies for conventions and other special selling events. Develop, implement, manage and analyze all marketing and competitive strategies and programs for assigned product line. Participate in the planning of all market research. Guide revisions and development of new product. Participate in acquisitions, as needed. Plan and maintain all expenditures within budget.
Dollar responsibilities (budget and/or revenue):
Budgets include: Personal travel & expense, NSM budget, promotions, event marketing.
Supervisory responsibilities (direct and indirect):
Indirect supervision of a Marketing Assistant.
This position is located in San Francisco, CA.
Related work experience:
Two years publishing sales experience necessary.
Formal education or equivalent:
BA required. Prior experience in college publishing with a knowledge of the marketing and editorial processes preferred.
Skills:
Excellent organizational, written and oral communication, presentation, and inter-personal skills needed to strategize ideas in a team environment. Flexible, resourceful and willingness to contribute new ideas important.
